A significant step for the future of real-world gaming
IQ World Games AG has completed two strategically important acquisitions:
Eldorado GmbH and WMX GmbH will be fully integrated into the corporate group.
With these acquisitions, the company is strengthening its operational foundation for the Europe-wide rollout of the innovative Target-&-Reward System and the AR game Digital Gold Rush.
These developments mark an important milestone in IQ World Games AG's growth strategy and expand the existing ecosystem to include sales, trade marketing, and partner training.
Acquisition of Eldorado GmbH – trade marketing & digital rewards in focus
On December 4, 2025, IQ World Games AG signed an agreement to fully acquire Eldorado GmbH, a technology provider for discount and bonus solutions in brick-and-mortar retail.
The transaction is subject to customary closing conditions and is expected to be completed within the current fiscal year.
Eldorado brings a strong merchant network and a modern infrastructure for digital vouchers, bonus programs, and customer-centric marketing into the group.
Eldorado's role in the Digital Gold Rush ecosystem
The acquisition forms the basis for the introduction of the new Target-&-Reward System, which connects Digital Gold Rush with real-world stores:
Placement of digital gold mines around local merchants
Merchants can issue gold vouchers as digital discounts
Players thereby accelerate their progress in the game
Higher chance of attractive prizes payable in cash
Goal: measurable revitalization of brick-and-mortar retail
Eldorado thus becomes a central pillar connecting the game world, local partners, and real economic incentives.
Acquisition of WMX GmbH – expansion of sales, training & partner support
Also on December 4, 2025, IQ World Games AG signed the agreement to fully acquire WMX GmbH.
As with Eldorado, the transaction is also expected to be completed within the current fiscal year.
WMX brings specialized expertise in the areas of:
Sales development
Training partner companies
Managing regional sales teams
Supporting retail partners and service businesses
Why WMX is important
WMX's sales teams are expected to:
Inform merchants about the Target-&-Reward System
Coordinate gold mine bookings and merchant setups
Provide tutorials and training content
Support retail partners as they enter Digital Gold Rush
With this, IQ World Games AG covers the entire operational value chain – from technology and marketing to active field sales.
A unified ecosystem – ready for European market entry
With Eldorado and WMX, a powerful, vertically integrated ecosystem is being created:
Digital Gold Rush – the interactive AR game
Eldorado – the platform for digital discounts, gold vouchers, and merchant integration
WMX – the sales and training organization for partners
Together, the companies enable the widespread launch of the Target-&-Reward System, which strengthens brick-and-mortar retail while at the same time creating a completely new gaming experience.
Outlook
With these acquisitions, IQ World Games AG has laid the foundation for acceleration, scaling, and international expansion. The rollout of Digital Gold Rush will be advanced across Europe next year – with a clear goal:
To make the real world playable – and at the same time connect merchants, cities, and players.
Contact
IQ World Games AG
O. Scheuvens
President of the Board of Directors
https://iq-ag.com